Privacy Policy
Viking Performance Lab collects only the information needed to run bookings, memberships, gift cards, team-hire enquiries, payments, customer support, and basic marketing measurement.
Information we collect
We may collect your name, email, phone number, booking details, membership details, gift-card details, waiver acknowledgement, payment reference, and messages you send to us. Payments are handled by Stripe; we do not store full card numbers.
Analytics and advertising measurement
We use first-party attribution storage and may use Google Tag Manager to load analytics and advertising tools such as Google Analytics, Google Ads, Meta, and TikTok. These tools help us understand which campaigns lead to bookings, memberships, gift-card purchases, and team-hire enquiries.
Attribution data can include UTM parameters, advertising click IDs, referring domain, landing page, campaign/source/medium labels, and the time the visit was captured. We do not intentionally send customer names, emails, phone numbers, waiver notes, or payment card details to advertising pixels.
How we use information
We use information to confirm and manage bookings, process payments, issue gift cards, administer memberships, respond to enquiries, run the front desk, prevent misuse, improve the website, and measure marketing performance.
Services we use
We use trusted service providers to operate the site, database, payments, hosting, transactional email, analytics, and error monitoring. These may include Supabase, Stripe, Vercel, Resend, Sentry, Google, Meta, and TikTok.
Marketing messages
If we send promotional email or SMS, we will identify VPL as the sender and provide an unsubscribe method. Transactional messages, such as booking confirmations, receipts, and membership notices, are sent so we can deliver the service you requested.
Access and contact
To ask about your information, request a correction, or opt out of marketing, contact admin@vikingperformancelab.com.au.